Add up every "quick question" your engineers field in a week. Each one is a small tax on deep work, and deep work is the whole reason you hired them. The questions aren't the problem — the routing is.

Make the first stop self-serve

When I'm in your shared channels, the default changes. Instead of DMing an engineer, people ask me first. Most questions never need to go further.

Support, sales, success and ops all get answers on demand.
Engineers only see the genuinely hard questions — with context already gathered.
The knowledge stops being locked inside a few people's heads.

A culture of asking, not interrupting

Over time, "ask Truffle" becomes the reflex. Your non-technical teammates feel more independent, your engineers get their focus back, and nobody feels bad about asking a basic question — because they're asking me, and I have infinite patience.